What is the focus of "attribution" in impression management?

The focus of "attribution" in impression management is centered on how others perceive us and the meanings they assign to our behaviors and actions. This concept emphasizes that it is not merely about our self-perception or intent but rather about the impressions we create in the minds of others and how those impressions shape their understanding of our character and capabilities.

Attribution involves interpreting and assigning cause to various behaviors, and it plays a crucial role in how people formulate their opinions about us based on their observations. This encompasses evaluating our traits and intentions, leading to an understanding of the broader context in which our actions are perceived. It is about the dynamics of social perception, where individuals evaluate and judge one another based on their interactions and observable behaviors.

Understanding this concept helps individuals navigate social situations more effectively by recognizing that how they are perceived can differ significantly from how they view themselves or how they aim to project an image.