What does "projection" refer to in the context of impression management?

In the context of impression management, "projection" specifically refers to the image we wish others to perceive of us. This concept is central to how individuals present themselves in social situations, as it involves carefully crafting an identity or persona that aligns with their desired portrayal.

Individuals utilize various strategies to ensure that their outward behavior, communication, and even appearances serve to reflect this preferred image. For instance, someone might choose their attire, body language, and the topics they discuss based on how they want to be perceived by others—be it as competent, friendly, or professional.

Understanding projection is critical for effective communication and relationship building, as the impressions we create can significantly influence how we are treated and the opportunities available to us. By being aware of the image they project, individuals can actively shape their interactions and the perceptions others form about them.